Laurie Rice

As the Client Experience & Marketing Coordinator at Schulfer & Associates LLC, Wealth Management, I’m passionate about creating a welcoming, seamless, and genuinely personal experience for every client we serve. Whether I’m coordinating strategy meetings, connecting with clients by phone or email, or helping guide someone with our white glove service through their wealth management experience, my goal is always the same: to make every interaction feel thoughtful, clear, and cared for.

I also get to bring my creative side to life through event planning, digital communications, and video creation. I manage our website, marketing initiatives, video projects, and social media — all with the intention of keeping clients informed, engaged, and connected to our team, as well as introducing our firm to prospective new clients.

Before joining Schulfer & Associates, I worked in marketing, program coordination, and digital media for a few different economic institutions. I earned my Bachelor’s degree from Cornell College, where I studied philosophy, English, and psychology — a combination that continues to shape how I communicate, problem‑solve, and understand people.

I live in central Wisconsin, where I love spending time outdoors. When I’m not working, you’ll often find me running local trails, hiking, or tending to my garden filled with native plants.